Wednesday, July 30, 2008

So Disgusted

My husband and I were watching TV tonight and we saw the new marketingcampaign for Kohl's Department store. The music is Lenny Kravitz's newsong "Love Revolution" and the following lyrics are disturbing - to saythe least:

"It's time for a love revolution It's time for a new Constitution"

I AM NOT JOKING!!!!!

This is going too far. I believe in the FirstAmendment. I believe in the Bill of Rights and I believe in the heroism of millions that have fought and died for that celebrity to voice his opinion. But get a new Constitution? That document makes us the greatestcountry on Earth. That document was inspired by a watchful and caring Godwho KNOWS WHAT HE'S DOING!!! If you don't like the Constitution - leave!

I guess telling people to leave is scary too. It seems more and more people are dividing over the very fundemental principles this country was founded on, and I worry it will lead to a repeat of our civil war in the1860's. But this time...what will we end up with? Dividing our country in half? "Go past this boundary if you believe in the Constitution and gohere if you want a new one?"

Gosh, if that's what it comes to, I hope Boise, ID is in the Constitution-loving section...because my husband and I have almost finished furnishing our house in that city...and I'd like to enjoy it for years to come.

FYI: Here is a description of the campaign I found onMarketWatch.com:

"In addition to artist-inspired denim collections, the fully integrated campaign consists of national advertising, a consumer engagement contest, in store graphics, online and digital media, direct mail and public relations. The new song "Love Revolution" by Lenny Kravitz is incorporated into campaign elements and was selected for its inspiring message of unity, love and infusing passion into all aspects of life."Kohl's will run a combination of 30- and 60-second television spots that leverage the 'Inspired' artists beginning the week of July 27 during popular shows such as Ugly Betty and One Tree Hill. Through a partnership with MTV, a variation of the ads will air on MTV during select primetime and daytime slots beginning July 27. Kohl's banner advertising and links to the 'Inspired' campaign micro site will be featured on MTV.com."

(Last comment - run them during popular shows? Try shows that brainwash our youth and young adults....but whatever!)